Each time students or parents see bad news on social media, they ask: “Is the principal on top of this? Are teachers doing anything about it?” Without counter-messaging, their assumption is “NO!” So, a principal must counter-message to protect the school’s reputation.
After an event, we survey students and propose an event plan to address reputational risks for 40+ issues.
Principals can edit or customize our suggested plan. They can also create their own plan instead.
After the principal approves it, we deploy the plan to restore and protect the school’s reputation.
“We’ve seen other schools’ reputations suffer because of a series of negative mental health events. We are prepared to address and resolve such events quickly.”
Dr. J.J. McEachern
Vice President for Student Services
Mitchell Community College, NC
Principals need to act fast to counter-message bad social media.
Our program provides the fastest, safest, most appropriate messaging.
We guarantee our messaging will improve school reputation!