A powerful Black woman lifting a school building with her hands

Bad news spreads fast on social media. Principals must run counter-messaging quickly or their school’s reputation will suffer.

Each time students or parents see bad news on social media, they ask: “Is the principal on top of this? Are teachers doing anything about it?” Without counter-messaging, their assumption is “NO!” So, a principal must counter-message to protect the school’s reputation.

When bad things happen at a school, and they always do, school reputation is at risk.

Principals use our service to counter-message bad news that is shared over social media.

Student answering survey with his smartphone

We Write a Plan

After an event, we survey students and propose an event plan to address reputational risks for 40+ issues.

Directors analyzing an action plan

Principal Approves Plan

Principals can edit or customize our suggested plan. They can also create their own plan instead.

Director giving directives to be executed

We Deploy the Plan

After the principal approves it, we deploy the plan to restore and protect the school’s reputation.

Join our short 30-minute webinar
to learn how we help principals.

“We’ve seen other schools’ reputations suffer because of a series of negative mental health events. We are prepared to address and resolve such events quickly.”

Dr. J.J. McEachern
Vice President for Student Services
Mitchell Community College, NC

Photo of Vice President for Student Services

Principals need to act fast to counter-message bad social media.

Our program provides the fastest, safest, most appropriate messaging.

We guarantee our messaging will improve school reputation!