The principal is the leader of the school. What they say, when they say it, and how they say it greatly influences how the school is perceived by parents, students, staff, and administrators. We are like a high-powered public relations team the principal uses whenever they need quick, great messaging to counter a developing negative school situation.
Listen to Phil DeCico explain more.
We survey students quickly to propose a message plan to address any negative social media messages covering 40+ issues.
Principals can edit or customize our counter- messaging. They can also create their own messages instead.
After the principal approves it, we deploy our messaging to restore and strengthen the school’s culture.
Principals need to act fast to counter-message bad social media.
Our program provides the fastest, safest, most appropriate messaging.
We guarantee our messaging will improve school reputation!